A Mascara Revolution
Life is complicated, relationships are complicated….but choosing the perfect mascara should not be.
Revlon is simplifying the way consumers choose mascara with a new portfolio of mascaras created specifically to match the top lash benefits she desires. The NEW Revlon Mascara Collection provides the looks she wants, without the confusing product names and claims. With a clear segmentation by benefit, and product names that speak directly to the lash look, these new mascaras take the ‘it’s complicated’ out of mascara shopping.
Revlon has created 5 NEW unique mascara and brush combinations to meet her needs of Volume, Length, Definition and Volume & Length. Additionally, results showed that women are layering different mascaras to satisfy multiple lash benefits, leading to the creation of the NEW Ultimate All-in-One™ Mascara. As the new ‘holy grail’ of mascaras, this All-in-One mascara features all 5 lash transforming benefits, allowing consumers to achieve Volume, Length, Definition, Lift, and Intense Colour all at once.
Whether you desire a single lash benefit, or lust for the one that does it all, Revlon’s new Mascara Collection has your perfect lash match.
THE REVLON MASCARA COLLECTION
NEW REVLON ULTIMATE ALL-IN-ONE™ MASCARA
The ultimate mascara for 5 Lash Transforming Benefits!
Formula & Application
· New high impact formula delivers the ultimate 5 Lash Transforming Benefits that consumers desire in 1 mascara:
o Volume
o Length
o Definition
o Lift
o Intense Colour
· New Revlon Power Mini Brush™:
o Hollow core designed to deposit formula for mega lash impact
o Unique mini-oval shade for easy application and to reach every lash
· Available in Blackest Black, Black, and Blackened Brown
NEW REVLON ULTRA VOLUME™ MASCARA
For massive, volumized lashes like never before!
Formula & Application
- Conditioning, clump-free formula plumps lashes for intense volume
- New Revlon Lash Plumping Brush™ combs through lashes for clump-free volume
- Triple Grooves within brush hold mascara formula for maximum lash volume
- Short & long bristles comb every lash to eliminate clumps
NEW REVLON SUPER LENGTH™ MASCARA
For long, lush lashes you’ll fall in love with!
Formula & Application
- Luscious, lengthening formula glides on easily and builds quickly for a beautiful, extended lash look
- New Revlon Lash Stretch Brush™ coats even the littlest lashes with super length
- Tapered brush tip allows for coating even the smallest lashes
- Long side bristles designed to deliver plush length
NEW REVLON VOLUME+LENGTH MAGNIFIED™ MASCARA
For mega volume and length that attract from a far!
Formula & Application
- High-shine black fibre formula provides amplified volume and length
- New Revlon Magnifying Lash Brush™ delivers gorgeously long and full lashes
- Unique square brush designed to anchor formula to lashes for intense volume + length
NEW REVLON DRAMATIC DEFINITION™ MASCARA
For bold, clump-free lashes that entice!
Formula & Application
- Smooth, flexible formula coats lashes for clump-free separation
- New Revlon Lash Separator Brush™ coats and separates each lash for dramatic, bold definition
- Tiered bristles define and separate every lash
RSP:
Revlon Ultimate All-in-One Mascara R159.99
Revlon Ultra Volume™ Mascara R149.99
Revlon Super Length™ Mascara R149.99
Revlon Volume + Length Magnified™ Mascara R149.99
Revlon Dramatic Definition™ Mascara R149.99
AVAILABILITY: February 2016 at leading pharmacies and departmental stores nationwide.
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