Winter 2014

I sense the need to start my post with a greeting, I have no idea why, so a warm Hello.

In a few days winter 2014 will be over and Spring 2014 will be here. This is my Good Bye Winter post. I don't enjoy cold weather, but I love Winter fashion. The coats, boots, gloves, all of this is so wonderful but also expensive. Over the years I have been able to pick up a good few winter pieces, but with time everything will need to be replaced so I have a few tips on how to make your clothing last longer than expected..

Tips:

- Always dry clean a coat, never wash it your yourself, especially if it's an expensive one.

- If you have a an old jersey fill with wool bubbles, lay it flat on a hard surface use a razor (preferably use a new blade) and slowly pull the razor downwards on the jersey, it will remove all the bubbles, and your jersey will look brand new. 

- Don't iron woolen garments, if it does crease steam iron it.

- I opt to buy leather over sude in shoes, it last longer in my opinion, but if you do buy sude and it gets worn out you can buy a repair spray at shoe retailers, dry cleaners, or a shoe repair store.

- I always buy winter clothes one size up, I love layering and having the additional space means I won't feel stuffed or uncomfortable and if I do pick up weight I can still wear the piece of clothing

Dress and Jacket: Truworths
Thight and boots: Woolworths
Bag: Soviet.


This is the 1st body con dress I own. I always felt afraid to wear one. I am very happy with taking the leap and buying one. I would recommend about 300 000 sit ups before putting it on, because this dress wont be forgiving to any bumps, but with the correct under garments a perfect look can be achieved!

 

 

 

Enjoy today, dream of tomorrow, and don't forget yesterday.

Aaqelah Salojee

The Lucky Brand CSI donation drive hits all three flagship stores and Edgars stores this August!

Good news for all fashion lovers with a big heart!

 

 A whopping 1393 denims were collected when Lucky Brand ran its CSI initiative in April 2014 inviting shoppers to bring a pair of their pre-loved jeans into Lucky Brand Eastgate, Centurion Mall and The Pavilion Westville flagship stores to receive a fifty percent discount on the purchase of a new pair of Lucky Brand denims.  To further spread the good vibes, this CSI initiative, affectionately known as #LuckyDenimSOS, is back and it’s coming to Lucky Brand Eastgate, The Pavilion Westville, the newly opened Centurion Mall flagship stores as well as Edgars stores that stock Lucky Brand from 14 August to 30 September 2014.

 

All denims collected will again be donated to the SOS Children’s Villages, which run a project in Port Elizabeth whereby repurposed denims are sold for profit by women in the community, who are able to support themselves through this creative initiative. 

Repurposed denim products made by the SOS Children’s Villages of South Africa

 

“We are thrilled to be partnering with SOS Children’s Villages South Africa again.  Since the first drive was such a huge success, we have decided to repeat the campaign in all the three flagship stores and introduce it to Edgars stores that stock Lucky Brand.  We are hoping to knock our previous record out of the park”, says Group CSI Manager, Mercia Maserumule.

 

Participating Edgars stores are:

Eastgate, Sandton, Menlyn, Westville, Gateway, Clearwater Mall, Canal Walk, Fourways, Tyger Valley, Waterfront V&A, Woodlands, Melrose Arch, Rosebank Mall, East Rand Mall, Greenacres, Centurion, The Glen, Kolonade, Loch Logan, Highveld Mall, Midlands Mall, Somerset West, Cape Gate, Brooklyn and Walmer Park.

 

“The donations of old denim jeans may seem small and insignificant but it has the power to change the lives of a group of fifteen women and children in Port Elizabeth.  The ladies will be up cycling the old denims into functional items, such as placemats, handbags, Christmas decorations and more.  SOS Children’s Villages South Africa wish to thank the Lucky Brand stores and all its customers for assisting us to empower women in the communities we serve”, says SOS Children’s Village PR & Event Coordinator, Leigh Swartz.

 

Originating in Los Angeles, Lucky Brand has quickly made a name for itself as ‘America’s favourite’. The brand can be found in selected Edgars stores with stand alone stores in Eastgate Shopping Centre, Centurion Mall and The Pavilion.

Exciting Summer promotions at Dune London

Stylish and fashionable, Dune London has sizzling hot summer promotions this August and September!

It’s been a year since stylish UK footwear, fashion and accessories brand Dune London found a home in South Africa with the first flagship store which opened in Sandton City on the 1st of August 2013. Since then, fashion lovers who appreciate the ultimate in affordable luxury have embraced the Dune London brand. As the brand celebrates its anniversary in SA, a host of summer promotions and competitions will be taking place during the months of August and September

The first big summer promotion is on from 14 August, shoppers spending more than R2000 in-store will stand a chance to win a pair of new shoes every week, throughout the four weeks of September – could there be a better way to see in the new Spring season? Time to get shopping at one of the flagship Dune London stores at Sandton City, Canal Walk, Centurion Mall and Rosebank Mall.  Like Dune London SA on Facebook page for more information on this exciting promotion and follow them on Twitter to keep up to date with news! 

With the Dune London SS14 collection, looking chic and elegantly updated is effortless.  The Ladies’ collection is inspired by graphic shapes, sugar rush tones, citron colour pops and western influences and brings together revitalised signature styles along with new, trend-led concepts.  For the Mens’ collection, texture mash-ups play a key role in the collection.  Woven fabrics are used to update classic winter styles to give the ultimate lightweight, summer feel.

The brand was introduced a year ago to South Africans by Edcon, who own the exclusive franchising rights for Dune London in the country and has enjoyed impressive growth with two new flagship stores opening in Highveld Mall and The Pavilion in October.  The brand’s existing flagship stores are in Sandton City, Centurion Mall, Canal Walk Shopping Centre and, the newly opened, Rosebank Mall store.

A much loved UK fashion brand, Dune London is known for its exquisite attention to detail and its beautiful blend of fabric and detail resulting in the creation of handbags, footwear and accessories that combine fashion and comfort. With its fashion led focus, Dune London emphasises newness and cutting edge trends and Dune London converts can look forward to new styles throughout this season.

LUCKY BRAND FOOTWEAR SPRING 2014 TRENDS

 

 

Inspired by the free-thinking, laid-back lifestyle of Southern California, Lucky Brand footwear embraces an all-American, casual style for spring 2014 that is developed in collaboration with Lucky Brand apparel and accessories.

 

Infusing heritage with innovation, CALIFORNIA BLUES offers a laid-back vibe through soft, supple leathers and deconstructed details.  Relaxed nubuck leathers, linens, and stretch fabrics conjure thoughts of heading to the beaches of Malibu.

 

The collection gets DOWN TO EARTH when rich earth tones are paired with indigos and chambrays. Hearty leather sandals are easily paired with cork foot beds and espadrille wraps.

We channel a FREE SPIRIT through delicate and modern styles with refined embellishments to create a romantic feel.  Tumbled metallic leathers pair perfectly with burnished metals for a bohemian sensibility.

Each of our spring trends is designed to encourage Lucky Brand footwear customers to explore, express and evolve through their personal style.  We craft footwear that is authentic and distinctive, trendy yet understandable for women of every age and individual taste.

 

Find Lucky Brand in three flagship stores in Eastgate Shopping Centre, Centurion Mall and Pavilion Westville.

Lucky Brand Footwear is available in Edgars stores in Eastgate, Menlyn, Sandton, Canal Walk, Fourways Mall and East Rand Mall.  Your Edgars Thank U Store Card can be used at the flagship stores to buy your Lucky Brand with six months interest free and earn Thank U points to spend.

Dune London celebrates 1st year in South Africa as it opens three new Flagship Stores

 

 

Johannesburg, 05 August 2014 - As Dune London celebrates its first anniversary in South Africa this August, the brand is thrilled to also announce the opening of three new flagship stores in Rosebank Mall, Highveld Mall and The Pavillion. This is great news for shoe and bag fanatics who will now have a local Dune London store on their doorsteps, conveniently located for their fix of the latest Dune London styles.

The opening of the newly revamped Rosebank Mall store in July 2014 marks Dune London’s fourth flagship store in South Africa and followers of the brand can expect a gorgeous summer season ahead. Coming up in October, shoppers can expect Dune London at Highveld Mall which is situated at Emalahleni in Witbank and catering to the needs of shoppers as far afield as Middelburg, Belfast, Ogies, Kriel and Swaziland.  Another new home for Dune London is the 20 year old Pavillion, a shopping destination in Kwa-Zulu Natal, Westville and a first for Dune London in KZN. 

First Anniversary Celebrations

In keeping with its elegant and sophisticated image, Dune London will be celebrating its first birthday in store. During the Woman's Day weekend, 9th and 10th August, shoppers are invited to the four existing flagship stores in Sandton City, Centurion Mall, Canal Walk and the recently opened Rosebank Mall store to celebrate with a glass of bubbly paired with chocolate and strawberries, not to mention a host of competitions and promotions that will run throughout the Summer season.

 

Shop SS14 styles at Dune London

If you’re a ‘shoe' girl or guy, you’ll have much to look forward to with the new Spring/Summer trends from Dune London.

Ladies can expect a new take on signature styles, with graphic shapes, pastels, colour pops, monochrome colours and mirrored metallics in line with the hardware theme of the range. A new emphasis on texture highlights pony skin, woven fabric, raw leather and organic textures.

 

For men it’s an update of classic winter styles with a mash up of textures to create a lighter summer feel. Think trainers of suede and perforated canvas, hi-tops with vulcanised rubber soles and pops of colour.

Dune London is available at Sandton City, Canal Walk, Centurion Mall and Rosebank Mall flagship stores as well as selected Edgars stores.
  

 

LIFE IS BETTER IN DENIM, SALSA SS14 TRENDS FOR WOMEN AND MEN

 

Trends for Women

 

 Impulsive, dreamy, imaginative is just how the new Salsa Spring-Summer14 collection for women can be described. With bright colours and vibrant prints, this collection is a tribute to the romantic woman with a strong personality and a dreamer’s spirit. Flowing tops in neutral tones or bolder colours which, when coupled with a pair of jeans, capture a contemporary and cosmopolitan look. Whether colourful, lightly washed-out or patterned, jeans never looked so feminine, showing off a perfect fit which words can barely contain

 

 

 

Trends for Men

 

 

Urban, casual, futuristic and yet minimalist are just some of words to describe the Spring-Summer 14 collection for men. Cosmopolitan in feel, the men’s collection combines natural materials with metalic detail holograms and colours with a ‘worn and torn’ look, and nautical prints. In subtle washes the denim is enhanced with appliqué and diversely inspired accessories, applied to t-shirts or jackets.

 

First Flagship Store to Launch

Good news for lovers of denim, Salsa will be launching it’s own flagship store in the newly refurbished Mall of Rosebank in mid-October 2014.  Until then, find Salsa in selected Edgars stores: Eastgate, Sandton, Menlyn, Gateway, Clearwater Mall, Canal Walk, Fourways, the V&A Waterfront, Rosebank Mall and Westville Pavilion coming in August.

JESSICA SIMPSON SPRING 2014 FOOTWEAR COLLECTION

 

The Jessica Simpson Collection is inspired by and designed in collaboration with entertainment, music and style icon and mother of two, Jessica Simpson.  

 

 

 

 

The Jessica Simpson spring 2014 collection embraces a romantic feminine take on the season’s key trends. Inspired by the 70’s California dreaming way of life, west coast influences are infused in light and airy pieces with rich, modern snake accent finishes. Luxe neutral leathers create wow-factor wedge sandals for the perfect addition to any outfit. The collection also channels a boudoir grunge attitude interpreting 90’s style and menswear trends in a feminine way. Soft metal rose gold hardware, studs, and caged silhouettes in pastel colour palettes keep the collection flirty, girly and charming with cutting edge details.

With 60’s inspired retro prim, soft white and rich black mixed materials create modern clean lines and add contemporary class to the footwear offering. The collection connects Jessica Simpson’s signature core platforms, with hints of retro styling, arty geometric laser cuts, elastic detailing and single sole silhouettes that add sophistication and personality.
The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment.

Heels range from R499,95 to R1499; wedges range from R899 to R1199; flats range from R699 to R1199 and sandals range from R499,95 to R1499.

Jessica Simpson is available at the following Edgars stores: Eastgate, Menlyn, Sandton, Canal Walk, Fourways, East Rand Mall, Clearwater Mall, Rosebank Mall, Mall of the North, Claremonth, V&A Waterfront, Melrose Arch, Gateway, Westville Pavilion, The Glen, Kolonnade, Wernhill and The Grove.  Watch this space for new announcements of new Edgars stores stocking Jessica Simpson coming soon this Summer.